Where Ambition Becomes Mastery
You bring the hunger. We bring the roadmap.
From your first sale to leading teams and building your own company, Students of Success gives you the tools, systems, and mentorship to grow fast and lead boldly.
Who we Are
Students of Success is the community that turns ambition into mastery — guiding you from your first sale to leading teams, managing divisions, and ultimately building your own empire.
“Training is the key. You built this multi-million dollar annual business by training people how to sell door to door. I love it, that’s how I started! And there’s big hope for many of those out there to be trained by the master yourself.”
Our mission
We exist for one reason: to transform amateurs into professionals, and professionals into leaders.
Training isn’t a box to check here. It’s the path. The discipline. The engine that shapes who you become and what you’re capable of achieving.
Proof in Performance
Over the past decade, our team has proven what elite performance can do:
Helped raise over $100 million for not-for-profit organizations across North America
Acquired and grown companies like Citrus Man Premium Cleaning Solutions and SmartAid AI
Brought our systems into real businesses serving thousands of customers
Partnered with founders, professionals, and mission-driven organizations that needed a team that could deliver consistently — not occasionally
But our mission goes deeper than numbers.
Who We Build
We work with salespeople at every stage — the brand-new rep making their first call and the seasoned closer looking to lead.
What they share is the same thing you likely feel: ambition without a roadmap.
That’s where SOS comes in.
How We Train
Our training platform gives you the exact processes, frameworks, and performance habits used inside our companies and with our clients. You learn how to:
- Communicate with authority
- Sell with consistency
- Lead with clarity
You’re taught how to think like a professional, operate like a leader, and eventually build like an entrepreneur.
Because sales isn’t just a job.
It’s the skill that creates freedom, opportunity,
Meet the Founder – Colin George
Colin George is the Founder and CEO of SOS Performance Enhancement Group.
His mission is simple:
- Take good people, give them the right tools, and create greatness.
- And that’s exactly what SOS does — every day, across industries.
$100+ Million Raised
Raised over $100 million for the world’s largest nonprofits
Trained 3,000+
Trained 3,000+ sales professionals across North America
Build Six-Figure
Helped build six-figure earners for over a decade
Raised $100M+ for the world’s leading charities
We’ve worked with some of the largest and most impactful nonprofits in the world. Our systems have powered fundraising, outreach, and donor engagement at scale.
If you’re ambitious, hungry, and ready to grow,
we’ll meet you where you are.
But we won’t leave you there.
Students of Success is where your transformation begins.
And where your future, your leadership, and your empire start taking shape.